The story

I'm not a guru. I'm just a few steps ahead — and I'll come back for you.

I've spent two years doing the thing in front of people, not talking about it. That's how I ended up on Jay Abraham's platform, in Rich Schefren's book, and in rooms I had no business being in — by being useful first and asking for nothing.

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How it actually went

One Zoom for Jay's team became a referral tree.

In July 2025 I delivered a four-hour AI training on Jay Abraham's own platform — his Zoom, not mine. The kind of room where you can't bluff. I just showed what AI really does when you build it around the person using it.

One of the people watching was Allon Khakshouri — a former world-class tennis performance coach who'd worked with Djokovic and Murray. He saw that session and hired me on the spot. Allon then referred Rainer and Alex. Rainer became a boutique-hotel client (alongside Jovana, who also became a client and an advocate).

That's the pattern I trust more than any logo wall: do the real work in front of the right people, and they hand you to their people. One marquee appearance, compounding into a tree.

Paul Cowen with Rich Schefren at Rich's home

Paul with Rich Schefren (Strategic Profits), at Rich's home

The Rich Schefren thread

Healed to be a help.

Before any of this, I supported Rich Schefren through his Zenith programme — running office hours, helping other members, being the one who showed up. Rich wrote me a personal endorsement by hand in my copy of his book. He finished it with "looking forward to working more together in the future. Have fun w/ Jay."

I've shared it on the proof page with his blessing. It's the line I'm proudest of — not because of the name, but because of why he wrote it.

Where I'm coming from

200+ trainings, and I still lead with "here's what I don't know yet."

I came to AI the way a lot of people do — overwhelmed, behind, convinced everyone else had figured out something I'd missed. Turns out they hadn't. The advice was just built for somebody else. Once I stopped forcing it and built AI around how I actually think and work, the whole thing got easier — and a lot lazier, in the best way.

Since 2024 I've run 200+ AI trainings — workshops, cohorts, live builds, keynotes. With founders, ops teams, finance leads, coaches and creatives. The ones who said "AI isn't for someone like me" are the ones I'm proudest of, because it turned out it absolutely was.

When I'm on your stage, you don't get a futurist waving at the horizon. You get someone who's a few steps ahead on the same path your audience is on — who'll show them the real thing and then walk back to bring them up.

Want that energy in your room?

Tell me who's in the audience and what you want them walking out with. I'll tell you straight whether I'm the right fit.

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